Text marketing uses text messages to get over that first, great marketing hurdle.
The key to text message marketing is that you avoid inefficient marketing that broadcasts to people who may or may not want your product or service. Instead, people ask you for information. This tells you they're definitely interested. You've eliminated the first marketing hurdle. “Do not call list”? Once someone sends a text to you, they're giving you that golden permission in advance. Now you're working with qualified prospects.
SellPhone text marketing gives you all those cell phone numbers, neatly filed in a database. You can follow up with another offer, or even a phone call.
- Try several offers and track which ones work the best.
- Create a series of offers to build trust for the uncertain prospect.
- Start a rewards program to keep great customers coming back.
Mobile marketing works with your existing print, radio, television and billboard advertising. It can be as simple as adding a mobile “call to action” to your existing advertising, or it can be at the center of your campaign. SellPhone offers packages that allow you to create several campaigns so you can see which offers and responses work best.
You don't need to maintain a database of phone numbers to receive the text messages. SellPhone handles that by assigning you one convenient “Short Code,” or short-form phone number, that handles all text message traffic. The “key word” routes the text message to the right response. Use multiple key words to offer different responses.
Check out some of our best mobile marketing campaigns. These should give you some great ideas.