- What is mobile marketing?
- What's the difference between text marketing and text messaging?
- How does text marketing work?
- Aren't text marketing and text messaging mostly for kids?
- How does SellPhone handle technical problems?
- What will it cost consumers to participate in our mobile marketing programs?
- Do people who participate in a mobile marketing program have to opt in?
- Can people opt out of programs once they've opted in?
1. What is mobile marketing?
Mobile marketing is a groundbreaking new way of communicating with customers and prospects. Check out http://www.mmaglobal.com/glossary.pdf for a primer on mobile marketing, including some great ideas to get you thinking.
2.What's the difference between text marketing and text messaging?
Mobile marketing is a sub-set of text messaging. Mobile marketing uses the standard interface of a cell phone's text messaging feature to communicate with potential customers. So, mobile marketing becomes a commercial channel for advertising and communicating with prospects. The strength of mobile marketing is that the prospect gives permission, or "opts in," to participate in an advertising or marketing campaign, using the cell phone already in his or her hand.
3. How does text marketing work?
One of the best ways to generate sales is to offer a sample of your product. A mobile marketing campaign enables you to add another way for people to contact you, besides calling, emailing or visiting. That additional form of contact shows up in your advertising in a now-familiar format: "Text DEMO to 84444." Since 136 million American s are already texting regularly, many will send that message and receive yours in reply, offering a free sample or coupon. Most campaigns involve people bringing in the cell phone to redeem the offer; others give a secret pass code to use. The benefit for you is that all cell phone numbers are stored in a database, and you have permission to send more messages later.
4. Aren't text marketing and text messaging mostly for kids?
No. Recent studies show that the fastest-growing group of texters is 25- to 54-year-olds.
5. How does SellPhone handle technical problems?
They don't. Our 24-hour customer support is always a phone call, email or text message away.
6. What will it cost consumers to participate in our mobile marketing programs?
It depends on the cell phone plan each customer has. Many people who text regularly purchase packages that give them unlimited text messages each month. Others are willing to pay for each message, but they don't cost more than 10 or 20 cents each.
7. Do people who participate in a mobile marketing program have to opt in?
People can pull information on anything they desire without opting in. If someone wants to continue receiving information, then they must opt in. Another form of mobile marketing is called "push marketing," which is all about targeting people who have decided to become a part of your campaign. In push marketing, businesses never send messages to people without their consent.
8. Can people opt out of programs once they've opted in?
Yes. Typically they simply reply to a text message with the word, STOP.
Find out how affordable a mobile marketing campaign can be. Check out these SellPhone mobile marketing packages
We are happy to answer any other questions you have about mobile marketing. Simply give us a call at (864) 939-TEXT (8398) or send us an email.
